Models & LLMs

OpenAI Doubles Pro Plan Usage Limits Amid Anthropic Competition

OpenAI has increased usage limits for its Pro plans in response to competition with Anthropic, as both companies vie for B2B dominance in AI.

The Decoder Β· Oct 29, 2026

What happened

  • OpenAI is doubling usage limits across its paid plans.
  • The changes affect Work and Codex quotas on the Pro 100 and Pro 500 plans.
  • OpenAI is releasing more efficient models to push usable capacity higher.

Why it matters

The move by OpenAI reflects the intense competition in the AI space, particularly with Anthropic's upcoming IPO. As both companies fight for B2B dominance, changes in usage limits and model efficiency indicate a shift in strategy and priorities within the AI industry.

The Elephant take

🐘 ιΌ‹ The AI arms race is heating up, with OpenAI and Anthropic vying for market share. While increased usage limits may seem like a win for users, the real battle is about model efficiency and B2B dominance.

Who should care

  • AI companies
  • B2B clients
  • Investors

What to do next

  1. Monitor AI industry trends
  2. Evaluate model efficiency for your needs
  3. Stay informed about competitor strategies

Keep in mind

The changes are not just about quantity but also about how models are used and consumed.

Read the original reporting at The Decoder β†—